Facebook Product Design Intern

Designing account privacy settings to give users better transparency, better control and connections with 3rd party businesses.

Platform, Privacy Settings, Web Design, Mobile Design

Project overview

Project background

Problem statement

Team

Timeline

Design process

Stakeholders’ Goals

2 use cases

Sephora use case

NYT use case

Design system

Cross-platform

Rollout

Impact

Reflections

Project overview

Project background

Facebook planned to build a new connection between Facebook users and 3rd party applications, called Account Linking. My project was to design the user settings for Account Linking.

My team, the Consumer Integration Platform team, creates valuable connections between Facebook users and businesses. As an identity platform, we gatekeep access to Facebook user accounts from businesses.

Why user settings are important?
Users have a high awareness of data privacy.
Facebook wants to build trust through better privacy.
Trust is the fundamental of valuable connections.

Our approach
Transparency
Control

Problem statement

How might we allow users to control 3rd party integration settings within Facebook in a meaningful way in order to give users better transparency and control over their Account Linking privacy settings? 🤔

Final design (The New York Times use case, desktop part)

Team

My Team
1 product designer (me), 1 UX researcher, 2 content strategists, 1 PM, 3 software engineers
Cross-functional Teams
Loyalty Team, News Team, Privacy Team

Timeline

Jul - Aug 2020

My process

Design process

Stakeholders’ Goals

Users Transparency, control
3rd parties Valuable connections
Facebook Gain trust, valuable connections

2 use cases

Where should the account linking privacy settings be placed?

The decision was made based on 2 factors:
⚙️ Clearly communicate the relationship between connections and information exchange, Account Linking settings and FB login settings. 👥 Users’ mental modal (card sort research result)

Sephora use case

Account Linking with Sephora explorations

Final decision of Account Linking with Sephora

NYT use case

Explorations of display Account Linking and FB Login on the same page

Finalize design with the usability test finding

Final decision of Account Linking with NYT

Remove the whole integration

Update with the most recent design system

Design with the most recent design system

Cross-platform Design

Same information architecture but different components

Rollout

Phase 1: Settings for Account Linking only

Phase 2 - Settings for Account Linking + Overall improvement

Impact

Users Manage personal info and protect privacy
Facebook Empower Loyalty team & News team to create valuable connections between FB users and businesses
*News team target metric: 50K (based on News’ estimate)
3rd parties Valuable connections

Reflections

Learnings & Takeways

Information hierarchy & how to express that visually
Intentionality - in my own process & in the collaborations
Communication and Collaboration in a large company
Problem solving at a system level

Product Design

in the industry